And then there's Prada...
Since its launch in 2004, Prada Tricks - a collection of iconic trinkets and charms -has become a seasonal mainstay and for Christmas 2007 the house has added two irresistable new lines: hand-crafted miniature teddy bears and a retro travel collection.
The bears are created using faux fur and recycled off-cuts salvaged from the artisan's workshop and come with a hook for easy attachment to bags, belts and keyrings - but it will be the travel collection that really gets Prada enthusiasts hot under the collar.
For the first time ever, these are direct reproductions from the company archive. The metal tags were originally designed as magnets for the dashboards of gentlemen's cars in 1930 by Mario Prada who, in 1913, founded the small leather goods company that was to evolve into one of the biggest luxury groups in the world that is today headed up by his granddaughter Miuccia and her husband Patrizio Bertelli.
Inscribed with "Buon Viaggio", or "Have a nice trip", the key chains also come with a miniature silver Prada disk tag. Get in on the trickery at Prada boutiques from November 20.
(Courtesy of Vogue UK)