I am really in awe of how fast the designer handbag rental business has taken off. Bag renting has become the solution for women who might not otherwise have the experience of being able to afford to wear all of their favorite designer handbags. After paying a reasonable monthly fee, women have access to handbags that celebrities and the "well to do" strut around with. In the soon-to-be released "Sex and The City: The Movie", Carrie's assistant, played by Oscar winner Jennifer Hudson, will make mention of the fact that she borrows her handbags from Bag, Borrow, Or Steal, a very successful handbag rental business.
I'm just wondering if Carrie or any of the other ladies in the movie will adopt this alternative way of accentuating their wardrobes. Somehow, the thought of Carrie Bradshaw "borrowing" handbags seems so opposite the character she portrays: innovative, fashion forward, and confident. She has a great social life, fabulous job, great friends, sexy companions-- all the things that most single (and not single!) women long for. Where does the "borrowed bag" fit in?
Well, I guess everything comes down to economics. I suppose that even in tough economic times, it wouldn't be unrealistic for even Carrie Bradshaw to watch her spending and rent handbags!
In real life, Bag, Borrow or Steal and New Line Productions have teamed together, and the handbag company is currently running a promotion alongside the launch of the movie.
For more details on the promotion, click here.
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